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Project Overview

Project Objectives

  • To create a remarkable and immersive customer experience within the Vivo store, reflecting the brand's essence and values while fostering emotional connections with customers.
  • To ensure a consistent and cohesive brand representation across all customer touchpoints, including in-store experiences, digital presence, and marketing materials, promoting brand trust and recognition.
  • To elevate and modernize Vivo's brand image, making it more appealing and memorable to customers, thereby increasing brand loyalty and attracting new shoppers.

Project Goals

  • To ensure a consistent and harmonious brand experience across all customer interactions, strengthening brand recognition and trust.
  • To attract more foot traffic to the store and ultimately increase sales through effective branding strategies that resonate with the target audience.
  • To develop and implement a visually captivating and coherent identity, including logo, color scheme, and typography, that aligns perfectly with Vivo's brand personality and appeals to the desired customer base.

Target Audience

Our target audience encompasses a diverse group of tech-savvy consumers, from smartphone enthusiasts and young professionals to families and students, ensuring our branding efforts resonate with a broad spectrum of potential customers.

Problem Statement

The challenge before us is the need to revitalize the brand image of the Vivo store, ensuring it remains relevant and attractive in a dynamic and competitive retail market.

Project Deliverables

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