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Project Overview

Project Objectives

  • To reinvent and modernize the brand identity of the Infinix, aligning it with the latest market trends, customer expectations, and Infinix unique value propositions.
  • To establish a distinctive and memorable brand presence that differentiates the Infinix store from competitors, fostering brand recognition and customer loyalty.
  • To adopt a customer-centric approach in branding, ensuring that messaging, design, and experiences resonate with the preferences and needs of the target audience.

Project Goals

  • To modernize the Infinix brand, making it more relevant and appealing to today's tech-savvy consumers, while preserving the essence of Infinix identity.
  • To establish a distinctive and memorable brand presence that sets the Infinix store apart from competitors, fostering strong brand recognition and customer loyalty.
  • .To adopt a customer-centric approach in branding, ensuring that messages, design, and experiences align with the preferences and needs of the target audience.

Target Audience

Our target audience encompasses a diverse array of tech enthusiasts, smartphone users, and individuals seeking quality tech products, ranging from young professionals and students to families and seasoned gadget aficionados. Our branding efforts aim to resonate with this broad spectrum of consumers.

Problem Statement

The challenge at hand is the need to refresh and revamp the brand identity of the Infinix store to ensure it remains competitive and attractive in the ever-evolving tech retail market

Project Deliverables

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